Todays Business Environment Advertising And The End Of The World - 275 Words

Today's Business Environment: Advertising And The End Of The World (Case Study Sample) Content: Reflection: Advertising and the End of the World Student’s Name Institutional Affiliation Reflection: Advertising and the End of the World Cutthroat competition in today’s business environment compels businesses to do more than just produce great products; advertisement is needed besides other organizational efforts to satisfy consumer needs and preferences. Jhally (1997) explains that â€Å"the function of the advertising industry [is] to recruit the best creative talent of the society, and to create a culture in which desire and identity would be fused with commodities† (par 4). To benefit maximally from advertising, the author further suggests that a firm should focus less on whether an ad generates sales volume, but to ensure that it answers â€Å"the question of values† (par. 11). Jhally’s assertions have deep implications for advertisers in today’s turbulent business arena. Business and culture are intertwined; the degree to which an organization understands and integrates knowledge of this relationship into its advertising strategy influences sales performance. From a business perspective, culture characterizes the internal and external environments of a firm. The society plays a huge role in shaping our definition of values, which in turn influences nearly all life decisions an individual makes. Values, sourced from the society, are used both as a barricade and a yardstick for gauging what is acceptable to the society. For an ad to have the desired effect, turn prospects into actual sales, a culturally...