Marketing Management Personal Branding Management

Question: Portray about the Marketing Management for Personal Branding Management. Answer: Presentation In present situation, brands are considered as the core of business and advertising technique. In the event that the organization sells the comparable proposal over the item simply like its rivals then all things considered clients will be detached and will purchase the item which will be generally available and least expensive of all. The fundamental point of promoting is to construct an inclination for the brand of the organization. In the event that a brand is gave off an impression of being predominant in the market, at that point the client will pay high for it and favor that brand as it were. There are additionally different ramifications which a brand supervisor faces in creating and promoting the brand (Keller, Parameswaran and Jacob, 2011). Marking and Brand Management A brand can be represented as a structure, image, sign or term. It is proposed to perceive the administrations or stocks of one merchant or gathering of sellers and to recognize them from those of adversaries. By encouraging the new clients and holding the more seasoned ones the effective brands create development and make riches. For fruitful marking, organizations are embracing different brand the executives procedures and apparatuses for making their items and administrations progressively dependable and perceived. In marking an organization attempts to assemble its the picture of its items and administrations so vigorous that the clients can recognize the items with just by a sign or structure (Keller, Parameswaran and Jacob, 2011). The separation technique embraced by the organization can be called as marking. In marking there are explicitly 3Cs for example steadiness, consistency and lucidity. The principal C which represents consistency expresses that the brand must be obvious to the potential clients else it is of no utilization. The one significant part of all the solid brands is that they stay consistent in the market with the goal that they can generally be available for the possibilities just as for the clients. They dont cover up at any rate. For instance, Coke is an item whose target advertise is the whole world. This is the main explanation that one can't stay exposed from its recognizable logo or its splendid red shading. It is obvious that individuals strolls down the eateries, road and so on conveying a coke. There are different TV notices, bulletins, ads in films and so on which shows the notoriety and interest for COKE and that is the reason it is considered as one of the prestigious and most grounded brand around the world (Anand, 2016). The subsequent C represents Consistency which expresses that a hearty and fruitful brand consistently stays reliable. They generally function according to their idiom. For instance the fundamental reason fo r the Volvo is to give wellbeing to the clients. So with evolving model, the fundamental reason additionally gets more grounded as opposed to getting faint. The third C represents Clarity, a fruitful brand consistently stay clear about their items and administrations. They have a comprehension for their guarantee of significant worth. It permits them to encourage and make unwaveringness among an expected gathering of clients. For instance, Volvo consistently remains made sure about and alright for the clients as opposed to being extravagant and energetic as they grasp their selective guarantee of significant worth (Philbrick and Cleveland, 2015). In marking there are different difficulties which are related with it, for example, the brand challenge which is commonly experienced by the built up and old brands where new players attempt to hit them with showcasing correspondence, ingenuity and justification. Another test in marking is identified with showcasing capacity, as per this the advertising methodologies embraced by the organizations are required to reframe or change so the changing needs of the clients and expanding advancement could be coordinated. The significant test of correspondence and media influences the brand in a bigger setting as well. There are different difficulties likewise, for example, expanded rivalry, complex item portfolios, keen shoppers, requirement for rearrangements and so on (John, 2016). There are number of ramifications of the brand director in marking, for example, breaking down and assessing the objective markets where the business is working, assessing the changing needs and inclinations of the clients with the goal that important alterations could be made in the items and administrations, investigating the qualities and shortcomings of the contenders brand too creating of showcasing techniques to make the brand a lot more grounded (Selnes, 2013). There are a few times when the brand administrators settled on administrative choices based on fragmented information and data as they don't know about the relative rivalry in the market, the new players, changed requirements of the clients and the other winning issues and this makes different difficulties for the organization and the brand to support. There can be results like lessening the notoriety of the brand, declining in the companys income and client base, confronting rivalry and squat deals. To accomplish immen se advantages of solid marking, the brand chiefs are required to satisfy its commitments and suggestions with respect to marking (Rosenbaum-Elliott, et al., 2015). With successful systems and effective methodologies towards marking a few advantages can be accomplished by the organization, for example, it creates unwavering quality and enthusiastic holding with the administrations and items offered, gives the base to the organization to sell items at moderately significant expense, increment client base, encourage expected clients, construct picture and name acknowledgment of the item just as the organization and aides in articulating the qualities related with the brand (Urde, 2016). Every one of these advantages could be achieved by solid and vigorous marking and viable dynamic by the brand directors. In showcasing the board marking can be said as the embodiment of income age and picture working of the organization, its items and its administrations (Franzak, Makarem and Jae, 2014) . End Brand the executives in todays world is rising out as one of the best factors behind the development and accomplishment of an item or an organization. It helps in making the brand perceived at different stages both locally and globally. The techniques utilized must be imaginative, mechanically refreshed, coordinated with the necessities of the clients and rivalry driven. For this there is a prerequisite that brand administrators must be mindful enough to get the changing needs of the time period and settle on the administrative choices in like manner. Viable marking causes the organization to make colossal progress just as to continue in the market for a more drawn out timeframe (Kapferer, 2012). References Anand, V. V., Renganathan, R., Balachandran, S., Suganth, L. T. J., Sravanthi, C. K., Kumarappan, R. (2016). Brand LoyaltyA Study with Special Reference to Coca Cola in Rural Areas.Indian Journal of Science and Technology,9(27). Franzak, F., Makarem, S., Jae, H. (2014). Configuration benefits, passionate reactions, and brand engagement.Journal of Product Brand Management,23(1), 16-23. John, D. R. (2016). Client based key brand the executives: past advancement and future challenges.AMS Review, 1-6. Kapferer, J. N. (2012).The new vital brand the board: Advanced bits of knowledge and vital reasoning. Kogan page distributers. Keller, K. L., Parameswaran, M. G., Jacob, I. (2011).Strategic brand the executives: Building, estimating, and overseeing brand value. Pearson Education India. Philbrick, J. L., Cleveland, A. D. (2015). Individual Branding: Building Your Pathway to Professional Success.Medical reference administrations quarterly,34(2), 181-189. Rosenbaum-Elliott, R., Percy, L., Elliott, R. H., Pervan, S. (2015).Strategic brand the executives. Oxford University Press, USA. Selnes, F. (2013). An assessment of the impact of item execution on brand notoriety, fulfillment and loyalty.Journal of Product Brand Management. Urde, M. (2016). The brand center and its administration over time.Journal of Product Brand Management,25(1), 26-42.

Swot Analysis †Wal-Mart

Qualities †¢Best situated worldwide retailer †¢Established business objective and theory that is comprehended association wide †¢Firm center around the technique of cost authority by offering regular low costs (EDLP) through ordinary low expenses (EDLC) †¢Efficient acquisition and coordinations framework †¢Strong and stable money related execution and positive incomes for reinvestment in improving activities Weaknesses †¢Significant reliance on the US market to keep up solid deals execution †¢Wal-Mart’s mass market approach as a retailer makes open doors for ‘market nichers’ to catch explicit market sections which might be neglected. Wal-Mart’s broad scope of items restricts its capacity to concentrate on seeing every one of its clients rather than its increasingly engaged rivals. †¢FIFO technique for representing stock, in the global markets, may not adequately bolster the system of regular low costs. Openings †¢There are chances to extend in nations with developing economies †¢There are additionally chances to revive development in the US showcase †¢Innovations in innovation present the chance to additionally incorporate the worth chain for expanded productivity to drive EDLC. Dangers †¢The precarious monetary atmosphere in the USA will keep on contrarily sway on Wal-Mart’s execution †¢Wal-Mart can lose clients to increasingly engaged contenders on the off chance that they (contenders) can build up an incentive more noteworthy than the straightforward contribution of ordinary low costs. †¢Wal-Mart’s worldwide presentation opens the association to cash chance, political impacts, and different vulnerabilities that can influence its tasks. †¢Wal-Mart’s cost initiative procedure makes concentrated value rivalry which represents a genuine hazard to gainfulness if operational expenses are not ffectively overseen. Wal-Mart is an enormous retailer that is acutely centered around the business reasoning of setting aside individuals cash so they can live better. This way of thinking drives the association wide mission of accomplishing EDLCs which are utilized in conveying EDLPs. In view of corporate data, Wal-Mart has an aggre gate of 9700 retail units spread across 28 nations, as at August 2011. This speaks to around 985 million square feet of retail space from which deals are created. This expansive system of superstores, rebate stores, neighborhood markets, providers, and clients are interconnected in a worth conveyance organize fuelled by data innovation. In this framework, providers can follow Wal-Mart’s stock levels progressively to guarantee that items are accessible on schedule, in the correct amounts, best quality, and at the most reduced conceivable cost. All the while, Wal-Mart can follow buying designs, brand inclinations, register client criticism, and catch other related data for their deals and showcasing program. At the point when it is totally assembled, Wal-Mart’s utilization of data innovation enables it to reliably convey on its guarantee of regular low costs, a dependable gracefully of its immense scope of items, and catch a comprehension of its clients and individuals that it serves more than 200 million times each week. This, thus, drives consumer loyalty and steadfastness which is reflected in Wal-Mart’s solid monetary execution contrasted with other worldwide retailers. For the 2011 budgetary year, Wal-Mart’s deals developed by 3. 4% to US$419b and working pay developed by 6. 4% to US$25b. EPS developed by 12% to US$4. 8 and an aggregate of US$19. 2b was delivered out to investors through profits or offer repurchases. Between the 2009 and 2010 money related years, Wal-Mart has kept up a ROI of 19. 3% falling somewhat to 19. 2% in 2011 due essentially to financial difficulties inside the US showcase. For correlation, Wal-Mart’s nearest worldwide contender, Carrefour Group, created a USD likeness around $158b in deals for the 2010 budgetary year (most recent entire year results accessible). At the end of the second quarter of their 2011 monetary year (August 31, 2011), Carrefour encountered a 2. % expansion in deals at what could be compared to $58. 3b. Be that as it may, underperformance in France, Greece, and Italy, because of battling economies, brought about a 22% decrease in working salary at a USD likeness $1. 1b. These outcomes concretes Wal-Mart’s position as the world’s biggest and best situated retailer regarding deals income. On the other side, Wal-Mart has all the earmarks of being reliant on its predominance in the US advertise which demonstrated a level presentation by creating US$260b in deals for the 2011 budgetary year, contrasted with US$259b in 2010. In spite of extending during the year to make all the more retail space, there was decreased client traffic because of rising joblessness and a 2. 3% decrease in the salary of the white collar class as per the US Census Bureau. A 1% expansion in the destitution rate to 15. 3% likewise negatively affected Wal-Mart’s execution and features the difficulties inside the US economy. In the global portion, the FIFO approach at stock administration and bookkeeping may not so much help its built up system of regular low costs as it doesn't take into consideration cost reserve funds to be immediately given to its clients. It might likewise misshape the genuine picture of the company’s budgetary execution. Assembling everything, the evaluation of Wal-Mart’s qualities, shortcomings, openings, and dangers recognizes the requirement for a key methodology towards accomplishing its goal of 4-6% development in deals income for the 2012 money related year and past. Given its strength in the US advertise, the organization ought to deliberately move to hold/safeguard its market position by proceeding to use IT for EDLCs and EDLPs. Forceful deals advancements, particularly through eCommerce, ought to be utilized to enhance the level deals execution for 2011. Wal-Mart should, be that as it may, seek the rising economies for additional development and extension as they show a quicker pace of monetary recuperation and a developing working class. China, India, Pakistan, Indonesia, and Saudi Arabia are positioned in the best five available potential file for developing markets regarding market development rates. China, India, Russia, Brazil, and Indonesia are positioned in the best five dependent on advertise size. Pending further PESTEL Analysis, these developing markets might hold the key for Wal-Mart’s future extension.

Theresa Kennedy Instructor Free Essays

The field-tested strategy I picked was a youngster care administrations field-tested strategy titled Kid’s Community College, this field-tested strategy is all around considered and gives a lot of solidarity. The proprietor/owner has seventeen years of official administration experience, planning experience, and has a great deal of information in trend setting innovation. The business advisor is depended upon for industry ability and offers understanding in regards to rules and guidelines, and government programs. We will compose a custom exposition test on Theresa Kennedy Instructor or then again any comparable point just for you Request Now This individual is qualified as they own their own authorized day care. The grounds executive has a BS in training, two years experience as a Facility Administrator, two years experience as an Operations Manager, five years of administrative experience, and three years of award composing experience. The VP offers school level advertising experience, five years of client assistance experience, eight years of kid care administrations experience, and broad information in move, workmanship, and theater. The field-tested strategy communicates a requirement for an accomplished CPA and communicates that a portion of the present individuals need to get their Child Care Development Associate qualifications, which will be a necessity among future upper-level workers. The plan of action is very much evolved and inquired about. The arrangement gives breakdowns of what capital is expected to fire up, keep up the business, and gives a foreseen development plan to the following three years. The arrangement additionally gives data on what number of understudies are required to be enlisted, on a normal week by week premise, to make back the initial investment. Moreover, the arrangement gives data to foreseen development into an establishment comprising of three separate areas. The proprietor additionally explored the requirement for administrations in the territory, the contenders and how to offer administrations to separate the Kid’s College from contenders, and what number of â€Å"target† homes were inside the ten mile range. The proprietor likewise inquired about what the anticipated development of the network is by exploring development of new homes. I accept the administrations this arrangement portrays are very much intended to contend with rivals in the encompassing zones. I additionally think the organization has a sound statement of purpose and has placed a lot of thought into how to approach accomplishing the objectives expressed in the statement of purpose. I figure this business will pull in numerous customers as the proprietor means to be dynamic in the network, structure associations with nearby organizations, and offer limits to customers of joining forces organizations. I accept the market portions are precisely focused on. The value the association will charge for the administrations they mean to offer will meet this segment’s financial plan, and there is certainly a requirement for quality kid care administrations when the two guardians have a profession. The area of the proposed business is in a clinical court which additionally houses a wellness place. Customers of the wellness community have just communicated a requirement for youngster care administrations. The organization has perfect designs for showcasing their administrations. I think the pre-enlistment drives, waiver of use charges on introductory beginning up of the business, and network ends of the week will be a predominant method of pulling in customers and building a solid notoriety. The beginning up individuals offer sufficient help for client support relations and the board duties, yet I feel as the business develops these territories should be fortified. I additionally feel the instructive educators and exercises teachers should be executed as quickly as time permits so as not to debilitate the statement of purpose and objectives of the office. The arrangement was very efficient and thoroughly considered. The graphs give a point by point separate of income which shows that the organization will be steady, and make a benefit. Further break downs show that a base normal of thirty four understudies seven days is important to earn back the original investment. The client interest for kid care benefits in the zone is expanding. The proprietor refers to the 2000 Florida Business Census appears there is a yearly populace development of 2% every year and with the private development that is in progress this development should arrive at 14. 6% every year. The current field-tested strategy has space for potential development if essential. The employees’ development is envisioned and energized through different impetuses. The arrangement proposes empowering representatives by offering motivating forces for getting quarterly money related and enlistment objectives, trial culmination, passing area investigations that might be required, flawless participation, educational cost repayment, and client assistance grants for the individuals who surpass client desires. These impetuses will propel representatives in their occupations and increment item quality. Referencesâ http://www. bplans. com/child_day_care_services_business_plan/executive_summary_fc. cfm Step by step instructions to refer to Theresa Kennedy Instructor, Papers

Todays Business Environment Advertising And The End Of The World - 275 Words

Today's Business Environment: Advertising And The End Of The World (Case Study Sample) Content: Reflection: Advertising and the End of the World Student’s Name Institutional Affiliation Reflection: Advertising and the End of the World Cutthroat competition in today’s business environment compels businesses to do more than just produce great products; advertisement is needed besides other organizational efforts to satisfy consumer needs and preferences. Jhally (1997) explains that â€Å"the function of the advertising industry [is] to recruit the best creative talent of the society, and to create a culture in which desire and identity would be fused with commodities† (par 4). To benefit maximally from advertising, the author further suggests that a firm should focus less on whether an ad generates sales volume, but to ensure that it answers â€Å"the question of values† (par. 11). Jhally’s assertions have deep implications for advertisers in today’s turbulent business arena. Business and culture are intertwined; the degree to which an organization understands and integrates knowledge of this relationship into its advertising strategy influences sales performance. From a business perspective, culture characterizes the internal and external environments of a firm. The society plays a huge role in shaping our definition of values, which in turn influences nearly all life decisions an individual makes. Values, sourced from the society, are used both as a barricade and a yardstick for gauging what is acceptable to the society. For an ad to have the desired effect, turn prospects into actual sales, a culturally...

The Alchemist Reflection - 794 Words

The Alchemist In my point of view,the main message of this amazing story is to always follow your dreams no matter what obstacle comes between you and your dream. â€Å"The alchemist† has lots of things to learn from not just that it has a variety of myths and morals but it also gives you another perspective of life.As a matter of fact, â€Å"The alchemist† provides to you a journey of a young age man whos dream is to go to Egypt and find the treasure near the pyramids. Santiago a young shepherd boy which had a dream that had been following him for many days already came into a abandoned church with his herd of sheeps to rest,the boy with only a jacket and a book used them as a pillow and blanket to spend the night in the church, as he sleeps†¦show more content†¦Santiago providing lots of help to the merchant managed it to get more money and with that Santiago helps the man get a better way to get more customers to his crystal shop;in addition, with all his money gather heS how MoreRelatedReflection Of The Alchemist1010 Words   |  5 PagesThe alchemist is a unique piece of literature that stays true to it’s message it attempts to teach you. It begins when a young shepherd, Santiago, has a dream about a treasure he is to find at the Egyptian pyramids not once but twice. With curiosity he goes about and finds a gypsy to ask for what the dreams can possibly mean to him. The gypsy says she cannot decipher what his dream could mean ,but she advises him to go to Egypt himself to learn if there is anything out for him. For that message sheRead MoreCritical Reading Reflection on the Alchemist Essay1309 Words   |  6 PagesThe Alchemist is a story about a shepherd from Spain named Santiago whose parents have him attending a seminary to become priest and while he was there was taught to read. Santiago could be considered an educated person and achieve a much higher status than Shepard. Instead, he chose to become a Shepard since they travelled arou nd the country side while grazing their flocks of sheep. Santiago’s father did not object to the traveling sheep herder idea and gave him his blessing and inheritance earlyRead MoreSummary Of The Abandoned Spanish Building Spain 1625 Words   |  7 Pagessignificance of the caravan is the new knowledge he gains about alchemy and learning about The Alchemist. *Al-Fayoum Oasis, Sahara Desert: The significance of the Oasis is that Santiago meets the Alchemist and the love of his life. Fatima gives him something to come back to after achieving his â€Å"Personal Legend† and the Alchemist leads him towards the pyramids. *Enemy Camp, Sahara Desert: When Santiago and the Alchemist were taken by warlords, Santiago had to turn himself into the wind to avoid being killedRead MoreA Brief Note On The City Of California1630 Words   |  7 Pagesthe reflection of the tv. There was a dark strange figure moving behind us. I turned to see a man trying to look inside the house past the foggy curtains. As soon as I noticed this, I alerted my brother and we ran to my sister’s room to warn her as well. We woke her, told her what was happening, and without hesitation she called 911. While she was on the phone we heard a window break which came from my parents’ room, and as soon as we knew what happened †¦ (Tier) Paulo Coelho’s The Alchemist intelligentlyRead MoreWho Is The Villain? - Frankenstein Or The Monster?1206 Words   |  5 Pagesauthor, Marry Shelley is one of the authors who is not straightforward about who is the villain in her novel. In Frankenstein, both the Monster and Victor Frankenstein could be considered the villains in the book. Doctor Victor Frankenstein is an alchemist who is obsessed with creating life from the dead. He creates the green creature, also given the name Frankenstein, who is portrayed as the Monster in Mary Shelley’s Frankenstein. 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In this essay, two hero’s are examined, Santiago from The Alchemist, and Dorothy from The Wizard of Oz. These two stories seem very different, but in the end, are actually very similar. When examined closely, one may find that their journeys are very similar, following the events of a hero’s journey. This seeminglyRead MoreDo You Know That The Alchemists In The Ancient Ages Melted1297 Words   |  6 PagesDo you know that th e alchemists in the ancient ages melted many substances in crucibles with the hope of turning those into gold? Likewise, a challenging experience – â€Å"Crucible of Leadership† – can turn someone to a successful leader if he can manage it properly. The stressful and challenging experiences to serve under an extremely demanding Commanding Officer (CO), Lieutenant Colonel (LTC) Saif, is the most significant event in my life that transformed me to a committed, self-aware, and adaptiveRead MoreFrankenstein : A Whole Mess Of Things1097 Words   |  5 PagesArguably one of the most complex characters in Frankenstein, Victor Frankenstein is a whole mess of things. Victor’s true reason for his downfall is his thirst for knowledge, simple. He was obsessed with reading the works of ancient and outdated alchemists. Specifically, the works of Agrippa, Magnus, and Paracelsus. This, coupled with Victor experiencing a thunderstorm at 15, sparks an interest in Natural Sciences. Even though he was told that alchemy was rubbish, he still continues to study it whenRead MoreUnderstanding The Dynamics Of Emotion, Compassion, Cognition,1119 Words   |  5 Pagestrembling contributing to the subjective experience of fear. Contrarily, the Cannon-Bard theory suggests that stimulus leads to simultaneous arousal and emotion. Schachter and Singer’s two-factor theory attributes emotion as a result of cognitive reflection resulting from a stimulus. On the other hand, the cognitive-mediational theory attributes emotion to the personal perceptions of sensation. Cognition and emotion theories may differ in the arrangement of cause-and-effect relationships among experience

Analysis Of The Book The Revolution By Jack Rakove

Revolutionaries, by Jack Rakove published in 2010 by Houghton Mifflin Harcourt Publishing Company, which is located in New York city, New York, brings a collection of stories of the ‘founding fathers’ together to create the story of the American Revloution. The thesis of the book is arguably that the American Revolution may never have happened without the mishaps of the Boston Tea Party, which in turn created a collection of colonial leaders. Rakove’s book, in the early chapters, focus on Samuel and John Adams, John Dickinson, and George Washington. The later sections talk about the trio of key party leaders in the early Republic: Jefferson, Madison, and Hamilton. Throughout, we are introduced to less commonly know people: Henry Laurens, Jack Laurens, Arthur Lee and George Mason The account of the first part of Revolutionaries is one we all learn in elementary school: ‘no taxation without representation’ and the Boston Tea Party. We’re too comf ortable with this period, or at least with how we know it: the characters and the events have the well-worn quality that comes from being handled too much. Benjamin Franklin with his half-glasses sells us plumbing and tax advice. Proud Sam Adams hawks beer. Rakove uses rich descriptions of the Founders’ daily lives to quicken the plaster-cast heroes. While the First Continental Congress (meeting in Philadelphia in the fall of 1774) was debating how to respond to harsh British sanctions against the city of Boston, delegate George

The Recidivism of Homicide Offenders Prisoners Law

Question: Describe about The Recidivism of Homicide Offenders for Prisoners Law. Answer: Introduction Recidivism Recidivism refers to the behavior of an individual repeating an act of behaviors that are undesirable, even after experiencing the negative consequences of engaging in the behavior. Recidivism in Australian Recidivism is rampant in Australia with 42% of prisoners released during the 2011-2012 returning under sentence within 2 years. In Australia, about two in every three prisoners will have been imprisoned in the past. About one in four of Australian prisoners will be reconvicted within three months of being released from the prison. The rates of recidivism in Australian regardless of how they are measured seem reasonably consistent over time. Approximately fifty percent of Australian adults police arrestees will have been arrested at least one in the last twelve months and about one in five will have spent time in prison in the last twelve months. Between fifty and sixty percent of the Australian adults police arrestees will be rearrested at least once within ten years even though the likelihood of arrest is highest within the first 2 years. Approximately two out of three Australian adult offenders appearing before the courts of laws will have been convicted in the past and one in five sentenced to prison in the past. About 15% of the Australian adults offenders released from community corrections will go back to the community within 2 years. Reoffending in Australia climaxes in the mid to late teenage years and the likelihood of being a recidivist is highest between the ages of 21 and 17 years of age, and declines into adulthood. Rate and Comparison The Australian rate of recidivism is as high as 42% in comparison to the United States which has about 76.6% of those released getting back to prison within five years. In the United States, about two-thirds (67.8%) of people released get back to prison within three years in comparison to between 35% and 41% of the prisoners in Australia being reimprisoned within 2 years of being released. Victorias rate of return prison (39.5%) which is lower than that of Australia average. On other hand , the Northern territory has the highest rate of recidivism to prison at 51.7% while the New South Wales have proportion recidivism rate of 45.8% which is higher than Australian. The rate of Queensland has the recidivism rate of 39.5% and the Tasmania has recidivism of 39.0%. These percentages can be illustrated by the fugue one below. The percentage of prisoners freed during 2011-2012 getting back to prison within two years of release (recidivism to prison) Background Most prisons in Australia are holding prisoners who at one time committed the same offense that they are incarcerated for. One of the major reasons for the increase in recidivism is based on the fact that the Australian correction system does not have policies aimed at deterring people from committing a crime, but it reinforces the behavior of the offender. This is because the Australian correctional system does not emphasize on addressing the problems that lead to incarceration, and it places burden on the police department and the judicial system to remove offenders from the streets, as opposed to helping these offenders to become law abiding citizens (Mears, Cochran and Cullen 2015). It is because of these facts that recidivism is a problem in the criminal justice system of Australia. Furthermore, a number of social and economic factors play a role in increasing the rates of recidivism in Australia. Examples include poverty, inadequate housing facilities and inability to meet some of the basic needs of an individual. Additionally, the policies of the criminal justice system in Australia have not been efficient in reducing recidivism, because some of the policies make it difficult for the offender to get a job, once he has been released from prison (Mitchell et al 2012). Examples of such policies include suspending their driving licenses and maintaining a prior record of crime that makes it difficult for these offenders to be successfully integrated back into the community. Hence, these offenders will definitely resort back to crime. The number of prisoners in Australia who have been arrested and incarcerated for re-offending is very high. For instance, statistics indicates that 50% of prisoners, who are currently in Australian jails, have been imprisoned before (Dwyer 2016). Therefore, they are repeat prisoners. This figure is very high, when compared to the rates of recidivism in the United States. The comparison is made to the United States because; the US has some of the highest crime rates in the world. However, the rates of re-offending in the United States stands at 24.4%; this is in comparison to 50% in Australia (Dwyer 2016). In Australia, the people who are vulnerable to recidivism are young people, who are between 10 to 13 years old. Their rate of recidivism stands at 70%. This is a very high rate, and it signifies the failure of the government policies to efficiently address the problems that these children are facing (Giles 2016). These problems are social and economic problems. For instance, some of the children who are found to be committing crime are always involved in taking drugs (Lockwood, Nally, and Ho 2016). This is a social problem that is facing Australia; hence, the best method of solving the problem is to ensure that it is difficult for young people to access the drugs, and they pass through a rehabilitation program that does not focus on punishing these children, but helping them to overcome their drug addictions (Skeem et al 2014). The problems that are affecting young offenders are the same problems that affect adult offenders, resulting to the overcrowding of Australian prisons. Therefore, it is important to assert that the best strategies that can help to reduce the problem of recidivism, should center on fighting poverty and ensuring that people do not easily access drugs that are harmful to their health (Di Tella and Schargrodsky, 2013). However, these policies may not efficient if other stakeholders in the criminal justice system do not cooperate with the government. This is because reduction of poverty and regulating the social system in Australia is a function of the federal and provincial governments. On the other hand, the criminal justice system can come up with its own policies aimed at reducing the problem of recidivism in Australia There are a number of policies and factors that can help to reduce the problem of re-offending. These includes training prisoners on skills that they can use to sustain themselves, once they come out of prison, or even, if they are allowed to study while in prison (Durose, Cooper and Snyder 2014). However, these are some of the oldest methods used to rehabilitate prisoners; hence scholars suggest new methods that can complement the mentioned methods. One of the methods that has been identified, and can be efficient in solving the problem of re-offending is the use of peer mentors. For instance, the use of peer mentoring has achieved great success in countries such as Sweden and the Republic of Ireland in reducing the problem of recidivism. Under this concept of peer mentoring, there is a need of identifying ex-prisoners who are fully rehabilitated, so that they may help their peers who are in prison. They are to provide advice to their peers, on the best methods they can use to be fully integrated back into the society (Rice and Harris 2013). It is important to explain that only the person who has once served a prison sentence can understand what these other people are facing; hence, they are better suited to give a reliable advice that can help in reducing the chances of recidivism in Australia (White, Nemelka and Floyd 2015). It is important to explain that prisoners are likely to respond to the advice of their peers, as opposed to the advice of wardens and law enforcement officers. Therefore, the use of peer mentoring might be one of the most efficient methods to use in reducing the high rates of recidivism in Australia. Reformed prisoners will have a chance to contribute to the society, because of their initiatives of helping convicts to overcome crime once released. In fact, it is the use of peer mentoring that United States, one of the countries that has a high crime rate, is able to reduce the rates of re-offenders in the country. Discussion The peer mentoring system will involve the use of ex-convicts who are trained as positive role model to the young men and women who are incarcerated. Under this program, a mentor will be assigned to specific prisons and inmates for purposes of talking to them, telling them his life story, and explaining to them the importance of obeying the law, and living a positive life in the society. While providing the mentorship services, the mentor must be working under the supervision of a senior law enforcement officer, who should offer guidance and monitor the conduct of the prisoners who are being mentored (Gallagher et al 2015). Furthermore, it is important to assert that the mentorship program should cover training on self-belief, skills, motivation and focus. It is important to explain that having a positive role model is one of the best and most powerful methods of preventing re-offending. This is because a mentor is an example of success, and prisoners will identify with him, because he has also passed through the same system and he understands their fears and their vulnerabilities. However, ion as much as mentors will play an important role in determining the success of the full rehabilitation of prisoners, there are certain criteria that a mentor must meet, before he is given a chance to engage in the mentorship program. The first criteria, is that the mentor must be free from using illicit drugs (Durose and Markman 2015). Furthermore, the mentor must not be a drug addict, as drug addiction is a problem, and it is not an example of positive living. Additional, the mentor must be having a stable life, and a [positive attitude towards other people. He must also have stopped engaging in crime. It is only a mentor who has the above qualifications can manage to earn the respect of the offenders. Therefore, without the respect of these offenders, chances of a mentor achie ving success during the mentorship program are low. In a study carried out by Listwan et al (2013) in the United States, results indicate that counseling has the greatest impact in reducing cases of recidivism. For instance, in the United States, counseling sessions have the impact of reducing re-offending by 13%. This is closely followed by skill building programs, which reduced instance of recidivism by 12% and multiple coordinated services that had an impact in reducing cases of recidivism by 12%. Furthermore, it is important to assert that the mentorship sessions which were the most efficient and had positive results were group based mentorship programs (Mohammed and Mohamed 2015). From these results, it is possible to denote that the best method that the Australian department of correctional services can reduce the negative impacts of recidivism is through the use of group based mentorship programs. The correctional officers and policy formulators can learn from this study that discipline interventions did not have an impact of reducing the occurrence of recidivism. In fact, Listwan et al (2013) explains that in areas where a punitive approach was used for purposes of correcting offenders, there was an increase of instances of recidivism by 8%. Furthermore, deterrence interventions had an impact of reducing instances of recidivism by 2%. Therefore, these results provide a proof that it is easier to reduce instances of recidivism through the use of mentorship programs. This is as opposed to the use of punitive and deterrence interventions. The Australian government can learn from these studies, and carry out their own independent research and case study analysis on countries that have adopted the mentorship programs as their official policy of rehabilitating offenders, so that the government can judge whether the policy is efficient, and can be applied in Australia. Examples of solutions from Australian Literature The police operation have been evaluated in Australian in 2004 by the AIC study that examined the effectiveness of Australian Federal Police operation in the Australian Capital Territory. The outcome of this research showed that by targeting recidivist property offenders, police could potentially have a real impact in the reduction of property crime rates mainly via the incapacitation effects of incarceration. Another example relates to the evaluation of drug court undertaken in western Australian in 2003 by UWA CRC. The result showed that the drug court program did not have a significant impact in reducing the reoffending even though latest studies have illustrated that they have a positive effect. Conclusion Recidivism is a problem in Australia, and this is because 50% of incarcerated people are repeat offenders. Furthermore, young adults are the people who are most vulnerable to re-offending. There are a number of reasons that emerge, which explain the reasons for an increase of recidivism in Australia (Broadhurst et al 2016). Some of these reasons include poverty and poor social conditions. However, these are not the main reasons for an increased rate of re-offending in Australia. Furthermore, reduction of poverty and improving the social conditions of offenders and people in Australia is not within the scope of correctional service officers. This is the responsibility of the federal and provincial governments (Schmidt and Witte 2012). However, correctional officers can learn from countries such as Sweden and the United States, and develop a mentorship program, where ex-convicts will come and mentor the existing convicts. These mentorship programs are a success in these countries, and an example is the United States, where the prison mentorship programs have led to a reduction of 13% of circumstances of recidivism in the country (Davis et al 2014). However, while coming up with a prison mentorship program, caution should be taken, to ensure that only reformed prisoners are allowed to offer mentorship services. This is because they will become positive role models to their peers. On the other hand, punitive and deterrence policies do not achieve the desired results of reducing the rates of crime. In fact, these policies lead to an increase in the rates of crime. This is because convicts will still seek to engage in crime after they have left the prison. They do not have any motivating factor that will prevent them from committing crime. Recommendations For purposes of reducing the rates of recidivism in Australia, the department of correctional service should introduce mentorship programs. The department should look for reformed prisoners, who have not committed a crime, for a period of five years. The department should train these people on counseling services; hence, imparting counseling skills to them. These people should use the imparted skills, for purposes of counseling their peers in the prisons. Furthermore, to achieve efficiency through this method, the department should carry out a case study, and analyze the manner which countries such as United States and Sweden have managed to reduce the rates of re-offending, through the use of peer counselors. The government should learn from these countries and implement the policy on a wider scale in Australia. The policy should be a governmental policy, with legislations in place that will provide guidance on the manner which correctional officers should implement the policy. References Broadhurst, R., Maller, R., Maller, M. and Bouhours, B., 2016. The Recidivism of Homicide Offenders in Western Australia.Available at SSRN 2712091. Davis, L.M., Steele, J.L., Bozick, R., Williams, M., Turner, S., Miles, J.N., Saunders, J. and Steinberg, P.S., 2014. Correctional Education in the United States. Di Tella, R. and Schargrodsky, E., 2013. 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Mandatory Minimum Sentencing Laws Affect on Recidivism. https://www.aic.gov.au/media_library/publications/rpp/80/rpp080.pdf